How to make your company more attractive to candidates

With uncertainty around COVID-19, the job market is showing a scarcity of top talent willing to move jobs. Top talent is the lifeblood of a growing business, so marketing your employer brand to the candidate has become increasingly important.

It starts with focussing on the 3 p’s; people, product and process. Breaking your employer marketing strategy down into 3 core principles will ensure you’re able to make your company more attractive to candidates.

Clearly, top talent will be being courted for other recruitment opportunities, by recruiters, people within their network and inhouse recruitment teams. Businesses need to appreciate that candidates may have multiple job options. So, how you attract your candidates will be key to bagging the top talent.  In this article, we will look at how to make your company more attractive to candidates. We will also provide our top tips.


People

Your company’s culture and people make it the success it is. Without good people, the product and process elements fall into insignificance. At the core of the candidate attraction (and ultimately retention) is having solid company values and how they’re evidenced in the day to day operation of the company. It’s also key that if this is a senior appointment with management responsibilities the candidate will be able to integrate these values into their management approach.


Product

In many businesses a ‘product’ is a tangible item, however, for the majority of our clients, it is a service. To be onboard they have to believe in your product or service. How do you sell this to potential employees?

You need to emphasise why your service is better than your competitors’, and why with their input would be even better! Establishing a strategic way of communicating your brand to candidates ensures they gain the brand awareness your business needs from the outset. It will also help them be passionate and motivated about the work they do for you.

Remember many candidates will have interviews with your competitors. So, it’s imperative you show them why you’re the right company for them!


Process

The overall application process for the role is critical. The candidate needs to have an overview of the whole process and believe that it functions as it should. There’s nothing more off-putting than rearranging appointments or senior managers not showing up for an interview. Don’t forget, the top-quality candidates you want for your business, are often still employed. Therefore, they may not want to make it obvious they’re seeking new opportunities, so, discreet recruitment programmes are key.

You may need to think of innovative ways to reach these candidates. Look at your current candidate attraction strategy, outline your communication methods and improve them. Txt message and video calls are great tools to integrate into your recruitment plan. Utilising new techniques into your marketing and recruitment is a great way to scope out the competition to acquire top-quality candidates.


Our 5 top tips on how to make your company more attractive to employees

  • Explain your company culture and values to prospective candidates
  • Show candidates why your business stands out against competitors
  • Encourage your recruitment agency to be creative
  • Ensure your interviewing process is well defined and seamless
  • Work with your recruitment agency to ensure you reach hidden talent

How to make your company more attractive to candidates, in a nutshell

Ensuring you utilise the 3 p’s during the hiring process will help you make your company more attractive to candidates. It’s important that you don’t just assume potential employees automatically want to work for your business. The best talent has plenty of options! Focus on your company culture, values and marketing your brand to ensure you sell your business in the best way possible.

As a specialist recruitment agency, we have a talent bank of Top Talent from all our 6 sectors. From, Finance Directors to HR Business Partners, Developers to Marketers, Supply Chain specialists to Sales Directors. We have built long-lasting relationships with the talent in our network and can work confidently in recruiting specifically for you!

Be in touch with us if you’d like to discuss our talent bank further.