Recruitment Trends in 2024

Tess,   11th December 2023

Recruitment Trends in 2024

Welcome to our Recruitment Trends in 2024. If you read our Recruitment and Retention article for 2023 then you’ll know we predicted some of the trends we have seen throughout the year:

  • Talent Shortage
  • Generation Shift
  • Cost of Living
  • Hybrid/Remote working
  • AI

With technology advancements continuing, most notably the widespread adoption of artificial intelligence (AI), and Google SGE set to roll out next year, let’s dissect the key trends we might face in 2024:

Recruitment will become more strategic

Savvy recruiters are shifting away from a transactional hiring approach toward more strategic, tech-driven solutions to find the right talent for their clients. Developing an attractive and authentic employer value proposition (EVP) requires continuous effort over a long period of time, not just when a vacancy arises. The same applies to forging a valuable recruiter partnership. 

Artificial Intelligence and Machine Learning 

AI is fast becoming an essential tool for recruiters, automating tasks, speeding up application workflows, assisting with copy, and analysing data. It can prove useful in removing unconscious bias, and competency evaluation. The challenge for recruiters is to embrace this technology whilst retaining the human element.  Similarly, the quest for talent relies heavily on visibility and candidate reach so a sound grasp of machine learning from a recruitment perspective is a key element for candidate attraction. 

Also, with the introduction of Google SGE, the way we rely on ChatGPT and AI is going to change. Google will not like it if you use AI to write your blogs, or your web copy, in its entirety. We attended a seminar hosted by QBD who have more information about Google SGE if you want to find out more about how this will affect your business website.

Remote Work Continues to Evolve 

Remote working isn’t a passing fad; it’s here to stay and ably supported by technology. Training for leaders is now catching up.  More and more companies offer flexibility for their employees which offers a broader talent pool, less confined by geographic boundaries. Research indicates this can have significant financial value for both employers and employees, through reduced office costs, greater productivity, lower commuting expenses and care cost savings. 

Diversity, Equity, and Inclusion (DEI) 

Most of us will have witnessed the effects of Groupthink. Whatever the drivers, companies are actively looking for candidates who bring diverse perspectives. To achieve this, they are more flexible when hiring, investing in training to create more inclusive workplaces which has the added benefit of increasing the talent pool. 

Upskilling and Reskilling 

The rapid pace of technological changes has made upskilling and reskilling a necessity. Employees are looking for employers that offer learning and growth opportunities. While technical competencies are essential, soft skills like emotional intelligence, critical thinking, and communication are becoming equally important. These skills are harder to teach, making them highly valuable. 

Employee Well-being 

The line between work and life has blurred for many, putting the spotlight on employee well-being. Organisations are embedding wellness into their corporate culture, offering benefits like mental health support and flexible working conditions. 

Wellbeing is a vital component for both recruitment and retention. 


2024 is set to be another exciting year for recruitment. But the objectives remain unchanged. We all need to find, engage, and retain talent. By understanding and implementing these trends, we can ensure that we help our clients bring the best talent into their organisations. 

About the Author:

Mike Goode is our Managing Director, having co-founded GB Solutions in 1999. He works some of our higher level roles, and has a background in Accountancy & Recruitment. To find out more about Mike, click here.