Digital Marketing Executive

Digital Marketing Executive – Gloucester

Salary £18,000 – £20,000

Summary of Role:

Working as part of the Business Development team, this role will be responsible for supporting the delivery and implementation of an integrated marketing and communications strategy, to build brand awareness, client retention and conversion (online and offline).

Key Responsibilities:

  • Work with the Managing Director to create, manage and deliver annual integrated online and offline marketing communications plans to support product offering – taking ownership of particular areas
    • Manage timelines, develop materials and measure success
  • Management and optimisation of website and web development agency – design and content incorporating SEO and PPC
  • Ability to write creatively for website content and through delivery of inspirational and integrated blogs
  • Responsibility of tracking, measuring and analysing activity and results (including analytics), identify opportunities and proactively make recommendations to Marketing Manager
  • Ensure all communications are accurate, on brand, and consistent with UK marketing positioning and key messaging
  • Taking ownership of above activities to achieve agreed monthly targets
  • To produce company presentations, quotations and Pre-qualification proposals to a high professional standard

Qualifications and experience:

  • Relevant Marketing / Communications qualification and / or 1-2 years’ experience in a marketing role
  • Experience of working with SEO, PPC
  • Experience of managing and creating website content
  • Experience of analytics (Google analytics understanding and experience) and enthusiasm to continually improve and optimise campaigns
  • Excellent creative and copywriting skills
  • Agency management experience
  • Communications skills; ability to talk with clients face to face and a good phone manner
  • Advanced in Microsoft Office systems such as Excel and Word
  • Good account management skills/ ability to build relationships with key partners

General duties

  • To familiarise yourself with your departmental standards of performance and to be able to demonstrate their application
  • To maintain a high standard of personal hygiene and grooming at all times
  • To co-operate and communicate with colleagues and Management to ensure effective department teamwork and high morale
  • To attend any meetings, training sessions or courses that may be beneficial to you and your department
  • To follow any procedures set up for energy conservation

 

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Marketing

  • Job Category Marketing
  • Job Location Gloucester
  • Job Salary £20,000
  • Job Salary Benefits
  • Job hours Full-Time
  • Job Type Permanent
  • Job Ref 602245

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