Director of Marketing and Communications – Gloucester
Our client is one of Gloucestershire’s leading charities who has the ambition to radically change the county’s approach to healthy living. We are looking for a stand-out candidate who is creative in devising ways to engage and motivate the community as well as garner support from groups, businesses and decision-makers in the county. The ambition is to reverse the downward trend in physical activity levels through the creation of a social movement. The charity has nurtured relationships within our existing network both in Gloucestershire and nationally and the successful candidate will be able to develop and grow these links into even stronger ties, working with the network to develop effective multi-media campaigns.
This is an exciting but demanding role and we are looking for a driven and visionary character who will live and breathe the brand and deliver in new and innovative ways. Having the experience and strategic approach to create an environment where this movement delivers real social change is key.
The Director of Marketing and Communications is a pivotal senior role and is part of the Senior Leadership Team reporting directly to the CEO. The successful candidate will be responsible for creating and over-seeing the communications and marketing strategy for the charity and the county’s social movement.
Create and implement the overall marketing and communications strategy for the charity
Develop in-house marketing capability and strengthen internal communications to support organisational development and shape a positive results-driven culture
Work with key partners (such as The Social Change Agency and county stakeholders) to develop strategy for the social movement – including establishing the movement identity, people, journey and enablers
Create and oversee the implementation of campaigns aimed at a range of different consumer groups
Develop marketing strategies for complementary products and services that support the movement
Work with existing and potential partners to build strong networks which enhance the value of the brand and grow its reputation and influence in the county and nationwide
Own and manage brand guidelines and be responsible for championing the brand throughout the county
Establish streamlined and effective marketing processes geared towards delivery against KPIs within given budgets
Report to CEO and stakeholders against established KPIs, suggesting areas for improvement and development
Monitor market feedback, competitor and customer insights, championing stakeholder satisfaction
Manage external agencies ensuring excellent ROI and select vendors with a constant eye on the bottom line
Assess new marketing technologies, tools and techniques and regularly review best fit for business
Senior level strategic thinker with experience of developing and implementing integrated multi-media communications.
Evidence of the ability to produce research based campaigns which are considered not only cutting edge but best practice.
A natural influencer, confident, and creative with the ability to connect and motivate multiple groups and stakeholders
Exceptional leadership interpersonal and communication skills with the ability to innovate and drive ambitious outcomes focussed strategies
The ability to turn complex ideas into practical marketing campaigns across multiple projects
A genuine commitment to creating behavioural and social change
Excellent facilitation and presentation skills across diverse audiences
Minimum 5 years in a strategic leadership role and a strong track record of building effective, long-term strategic relationships
Evidence of original campaign development based on research, policy and practice – delivery and execution
Evidence of organisation-wide multi-media communications, marketing and brand strategies (preferably for both social and financial return)
People and partnership and stakeholder management
GB Solutions is a market leading specialist recruitment agency. We are based just off the M5 between Cheltenham and Gloucester, within easy reach of Bristol, Swindon, Oxford, Reading, Birmingham and South Wales. Specialists in permanent recruitment we also provide temporary, interim and fixed term solutions. As a member of the REC, we are committed to working to the highest possible standards for our candidates and clients.
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