The importance of highlighting your EVP

EVP, or Employee Value Proposition is defined as the balance of rewards and benefits that an employee receives in return for what they contribute to the workplace.

By creating a focused EVP, you’ll speak to your company culture, allowing job seekers, as well as current employees, to assess the organisational fit. Therefore, it is important to highlight your EVP from the very beginning, starting with your job ad.

How can you expect to attract the right talent to your business, if you don’t make them aware of your EVP?

Below you’ll find some of our top tips on how to get started with your EVP, and how to help it resonate with job seekers…

# When you don’t have an EVP…

The likelihood of your competitors having an EVP is high, so if you don’t have one, you really need to get one. If you’re unsure where to start, try looking at your current top performers, and what attracted them to your business. Then look at what it is your business offers that prevents those employees from leaving, this includes any cultural elements.

# When you begin to put your EVP in place…

When you create your EVP, you need to look at where you want to be positioned in the market/your sector, and how you want to be recognised.  

Between May and July 2021 there were an estimated 953,000 job vacancies advertised. This is 21.4% above the pre-covid level, meaning we’re still very much in a candidate driven market. Therefore, getting your EVP right is so important.

Here are some of the things you need to consider:

  • Are you prioritising the wellbeing and mental health of your employees?

If you read our last blog, you will know that a recent survey found 40% of businesses were yet to implement new mental health policies in response to the pandemic.

  • What career development and support opportunities do you currently offer?
  • What does your benefit package include? Free tea and coffee, standard holiday days and basic pension schemes don’t count.

Ultimately, you want your business to stand out from the competition. Be clear, genuine, and informative and you’ll soon find you’re attracting the right talent.

# When you have your EVP, what’s next…

So now you have your EVP! You need to ensure everyone knows about it. Then you can begin to attract the talent you want for your business. You can start by ensuring your EVP is on your website. Be clear about diversity, showcase what you represent and what you believe in. This will all go a long way when candidates apply to your roles.

78% of job seekers are more likely to apply for a job if it lists the benefits on the ad. So, make sure you’re including the benefits of the role on your advertisements.

You want your business to stand out, it can’t do that if you aren’t showcasing what you have to offer.

GB Solutions can be your company brand ambassador and help spread the word for you. With over 20 years recruitment experience, we are well placed to highlight your EVP further. Please be in touch with the relevant consultant on our contact us page, or email hello@gbsolutions.co.uk if you’d like us to help.